First Shooting planning

For the first shooting, we will start filming out first scene which is also going to be our last scene as we start we have decided to go against Todorov's theory which suggest that a music video should always follow 5 steps. Equilibrium, disruption, recognition, repair disruption, new equilibrium. Our video would start by the kind of disruption which at the end would make more sense as it is like the conclusion of the storyline.
Our first shooting would be the bathroom scene, when our male character falls into the bathroom.
 For the props and costume i thought about:
      - Candle and rose petals all over the bath
      - Knife covered in false blood
      - Ring
      - The man would be wearing house clothes

Shots we'll be doing:
- Over the shoulder shot
- Medium close up shot to show the expression when the man is being
- Graphic match from the eye to the ring

Final font decision

From the choices we came to a final decision on the font we will be using. We conducted a survey where 13 out of the 20 people we asked chose this design as the felt it was fitting to the theme of the music video and what we wanted to present a title that was worn away to resemble the worn away relationship, that is shown throughout the music video.

Choosing Band Name

Faded.
Faded is our first choice for our band name as our music video is going to be a love story fading away.
In this video, we have asked people what they thought of our name for our brand.

Monday Evaluation Week 1

This is me and Leah's weekly evaluation on what we have done last week for the development of our project.
In this audio we have answered to these questions:
- What have we achieved this week?
- How could you make this project more successful?
- Do we think we could have achieved more? Why?
- What do you still need to do?
- What are your personal responsibilities for the next week?
- What grade or level do you think your project is at the moment? Why?
- How is our group working together and how could this improve?

Email to Sony Record Label

This is the email I sent to the label that Sia is signed with. I did this to ask for permission to use the song 'Eye of the Needle'. 

Shot Lists 1

Brand name

I have been on "DaFont" to look for our brand name and I have screenshot the 7 i have liked the most to be on our cover. To make my mind up I will collect data from people to see which font they like the most and post it on the blog for proof. As a result, I will be able to make my decision.

Band Ideas

As you know we have chosen the name Faded. Here are some design ideas for the font of the text:

Practice mini video

This is a small video clip made with some of our practise shots. We wanted this mini video to relate to the main video so we used a similar storyline and experimented with the colours as well to see if it help alter the story or emphasis any parts of the video. 

I found that black and white made it look like a distant memory of something that had a negative impact on the couple and the brighter ones thoughts of  the good time they had together. The use of the speed also added to the storyline. As it showed their relationship as being rushed and not thought out properly. 

We need to work on the acting of the characters, the filming itself as we didn't also purposely make the camera blurry. Also when editing we will need to work on the transitions from one location to another. As we used the dolly we need to focus on getting it steady and filming with the dolly to give the best effect.

Due to it being a practice video we didn't think much of the costume and make-up so we didn't produce the best effect or add to the story itself. 

Practise shots - 1

Today we took some practise shots, experimenting with the camera and also the comfort of our actors. We chose to use 3 locations as we don't want to use too many locations as to confuse the audience when creating the actual video.

We got to use the 'Dolly', which helped make our recording smooth and also gave a different perspective as well. It gives off a feeling of being watched, this breaks down the 4th wall as it makes the audience feel as if they are the ones observing and prying on the actors life. This is a good technique to involve the audience in the music video.

Genre Of Chosen Song

The genre is pop music, this is due to the song we are using is under the pop category; "Eye Of The Needle" by Sia.  

Pop music is the genre of popular music that produces the most hits. A hit is a song that sells many copies, and the latest hits are listed every week on the charts. To get on the charts, a song must be released as a single, although most singles are also released on an album. Songs that become hits almost always share certain features that are sometimes called the pop-music formula. They have a good rhythm, a catchy melody, and are easy to remember and sing along to. They usually have a chorus that's repeated several times and two or more verses. Most pop songs are between two and five minutes long, and the lyrics are usually about the joys and problems of love and relationships.

Due to choosing a pop song, i will be following some of the conventions of a pop song. This will include the music video lasting for 3-5mins and also some repetitive moments in the video itself. 

Although the genre of music is pop. The storyline is going to be a tragedy as there is a death in the end. The repetitive theme in the song also makes it easier to show that male domestic violence in repetitive and without bringing awareness it will continue.

Research on male domestic violence #2

Target Audience Opinions on music videos.

I have collected some informations on what different people are thinking about music video and to see if our theme would be something that they would be attracted to listen to.

Assessment of blog so far

Leah And Zebie.m4aAudio

Sir did an assessment of our blog today, from our assessment we got 9/10.
To improve our blog we need to:

1.  Add more T.A.P 
2.  Post about what costume examples we have found as inspiration.
3. Post some location ideas.
4. How we came to the decision of the actor for the male character.
5. Previews of the dancer we plan to use. 

Mark Scheme

We have looked at our blog and pointed out every post that are missing on our blog which we will need to improve on.

Animation Video!

This is our animated video of our video. I have tried to draw few scenes which are going to be inside our video with the sounds so you could have an idea of what it is going to look like.

T.A.P part 2

Would a male domestic violence awareness video attract you?

https://drive.google.com/open?id=0B2YIXU6iCZtjNGhMVUpjdUc5WnM

Do you prefer music videos with performance or storyline?

https://drive.google.com/open?id=0B2YIXU6iCZtjY0hrLUFIT1JRUmc

Over all from these interviews I have conducted I have found that a music video dealing with a serious issue is something that our target market want and are interested in. This will also help bring awareness as they never really thought about make domestic violence. Not only will it help bring awareness it will also help the song get acknowledgment as they hadn't heard of the song Eye Of The Needle by Sia.

Target Audience Profiling - part 1

What do you think makes a good music video?

What is your favourite music video and why?

Do you like music videos that deal with serious issues?